U.S. Black Friday Online Sales Hit $11.8B Record
Source: Global Finance News
Reporter: MD Rubel Islam
Published: Nov 29 , 2025 — 8:54 PM (GMT+6)
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| U.S. Black Friday online sales hit a record $11.8 billion, Adobe Analytics reports |
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- U.S. Black Friday online sales reached a historic milestone with record $11.8 billion in spending, according to Adobe Analytics. Strong demand from American shoppers, rising U.S. retail site visits, and increased online spending helped drive the surge. Despite inflation impact and price increases, consumers heavily targeted Black Friday deals across major categories.
- Data from Salesforce Black Friday report shows strong growth in luxury apparel and accessories spending, marking one of the fastest-growing segments of the season. While physical stores—such as Macy’s department store highlighted in the Reuters report—saw busy crowds, digital shopping clearly dominated. The ongoing post-Thanksgiving shopping wave reflects strong shopper confidence despite broader economic uncertainty.
- Adobe’s Cyber Monday sales forecast suggests even higher online spending ahead, with expectations of new records. Weekend online spending (Saturday & Sunday) is also projected to rise significantly as shoppers continue hunting for extended deals. Contextual factors—such as shopping frenzy, bargain hunters, and broader trade policy uncertainty—outline a dynamic holiday season likely to set multiple digital sales records.
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U.S. Black Friday Online Sales Hit Record $11.8B — Adobe Analytics Report
U.S. Black Friday online sales smashed previous records in 2024, hitting an unprecedented $11.8 billion, according to Adobe Analytics. With strong American shopper momentum, rising U.S. retail site visits, and heavy demand for luxury apparel, this year’s shopping season is shaping up to be one of the most powerful in recent years. Early indicators suggest that the upcoming Cyber Monday could push online spending even higher.
Record-Breaking Black Friday 2024 Online Spending Black Friday 2024 set a new benchmark for digital retail. Adobe confirmed a record $11.8 billion in online spending, marking a significant jump from last year. High consumer engagement, deep discounts, and broader participation in post-Thanksgiving shopping fueled the surge.
Despite price increases and inflation signals, shoppers showed strong enthusiasm, particularly in electronics, luxury apparel, accessories, and home items.
What Drove the Massive Surge? Key Trends Explained
American Shoppers Turn to Online Deals U.S. consumers continue shifting from physical stores to online platforms.
Adobe reported an increase in U.S. retail site visits, driven by mobile shopping and early discount alerts. Bargain hunters searched heavily for best prices while avoiding in-store crowds.
Popular Categories: Luxury Apparel Leads This year, luxury apparel spending climbed sharply. Salesforce Black Friday data showed notable increases in handbags, premium clothing, and high-end winter wear. Accessories also performed strongly, reflecting improved consumer confidence.
Inflation Impact Still Present — But Sales Rise Anyway Even with inflation and economic uncertainty, shoppers embraced discounts—indicating strong desire to capitalize on temporary price drops. The labor market’s stability and early paycheck cycles contributed to healthy demand.
Salesforce Data Confirms Strong Traffic Salesforce Black Friday data highlighted significant improvements in mobile checkout conversions. Retailers offering: Free shipping Clear price comparison One-click checkout Early holiday promotions
saw the highest conversion rates. The data confirms that Americans prefer fast, seamless online experiences.
Weekend Online Spending Forecast: Strong Momentum Continues Adobe forecasts: $5.5 billion in online spending on Saturday $5.9 billion on Sunday
This sets the stage for a massive run into Cyber Monday, which is expected to deliver record digital spending for 2024.
Inside the Shopping Frenzy: On-Ground Snapshot from Garden City A Reuters report highlighted the Black Friday event in Garden City, where Macy’s saw a strong turnout.
Macy’s department store workers could be seen managing large crowds and organizing shelves as shoppers rushed to seize deals. While online sales dominated, physical stores still experienced notable activity—especially in apparel and footwear.
Other Mentions: Trade Policy, Airbus, and Market Uncertainty The broader report briefly referenced: Airbus A320 repairs (side mention) Trade policy uncertainty
Overspending concerns among certain shopper groups These contextual details paint a fuller picture of the economic environment surrounding holiday shopping.
Cyber Monday 2024: What to Expect Next? Cyber Monday is projected to surpass Black Friday again this year Adobe expects new digital spending highs driven by:
Heavier Discounts Electronics and smart devices may see the deepest price cuts.
Higher Traffic from Retail Apps Retailers are pushing mobile app-only deals.
Gift Shopping Peak Consumers often finalize holiday gifts during Cyber Monday. If projections hold, Cyber Monday 2024 may become the biggest online shopping day in U.S. history. Why Black Friday 2024 Will Be a Landmark for Google Discover Traffic
Google Discover tends to prioritize: Breaking records Big numbers (e.g., $11.8 billion) Trend-driven search interest Strong market impact stories
This news checks all the boxes, making it highly Discover-friendly. Keywords like U.S. Black Friday online sales, record $11.8B, Adobe Analytics, Cyber Monday forecast, and luxury apparel rise all help boost ranking potential.
Final Analysis: What This Means for the Holiday Shopping Season Black Friday 2024 shows consumers are still willing to spend—especially when discounts are strong. This momentum will likely push the full holiday season toward a positive finish, even amid inflation concerns.
Retailers are expected to expand promotional campaigns, while shoppers continue balancing tight budgets with a ttractive seasonal offers. The $11.8 billion milestone signals that online shopping is now the dominant force in America’s holiday economy.
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